Get ready because Tito’s Big Adventure (aka TBA) is returning, and we’re bringing you back into the heart of where it all began: Austin, Texas. The city that sparked our story is ready to show you its wild, wonderful side. This year we’ll unfold a new chapter in the TBA story, celebrating where (and how) Tito’s is Best Appreciated: from backyard hangs to rooftop dives, music festival fields, and those perfectly timed “hair of the dog” mornings.

From the electric energy of ACL to laid-back sips under the Texas sun, this weekend is about more than just a good time (though there’ll be plenty of that). It’s your all-access pass to the people, places, and stories behind the bottle.

So pack your curiosity, your appetite, and chill vibes. Be sure to check back in on this site regularly for important updates and resources to help you prepare for our weekend together.

REGISTRATION

Registration for TBA 2025 is closed.

Already registered? Click here to view your registration details, and personalized agenda, which will be published and emailed to you one week prior to the event start.

REGISTRATION NOTES

We recommend you arrive at the JW Marriott by 3 p.m., CT on Thursday, October 2. Keep in mind the airport is about a 30 minute ride to the hotel so book your flight accordingly. We want you to have plenty of time to board the shuttle at 4:15 p.m. before heading off to our first event at Mockingbird Distillery. 

Questions about registration? Reach out to TitosRegistration@WeAreREDVELVET.com, and a member from our team will get back to you within two business days.

OFFSITE ACTIVITIES

Offsite activities for Friday, Oct. 3, are honored on a first-come, first-served basis, with no changes accommodated after registration submission. Your confirmed activity will be emailed to you in your personalized agenda one week prior to arrival. 

OUR HOST VENUE

JW MARRIOTT AUSTIN 

TBA 2025 will be held at the JW Marriott Austin, an urban retreat featuring popular eateries, bars, and one of the best rooftop terraces in town! If you were with us last year, please note that we’ll be in a new location, but the same great vibes are guaranteed. 

Learn more about the venue on the Agenda and Stay Prepared pages.